ixtract | Solar Power On The Fast Lane

A set of five advertorials in german newspapers with each accompanied by a complementary intearactive flash animation for further reading online.

BSW - German Solar Energy Association
Contribution to energy discussion
A set of five advertorials in german newspapers, each accompanied by a complementary interactive flash animation for further reading online. All graphics were produced for the agency "Lawinenstift", domiciled in Berlin. They created the 2D Layout and Diagrams wereas ixtract GmbH was responsible for Animations and 3D stuf. Each Ad was produced within a week, the whole series of ads and animations took about 2 month altogether.
First of 5 print advertorials with online screens of complementary interactive flash animation: "How does a solar powered house work?".
Second ad of the campaign: "How many times could renewable energies sustain the world's energy needs?". Solar energy being the potentially best source by far.
3rd in line: "Correct combining. Save inteligently." How to save spare solar energy throughout the day and make it useable by night.
 
Penultimate of the whole campaign: "Solar energy creates chances for the german economy". For basic research, manufacturers, craftsmen and suppliers. With a peek at the work process of creating solar panels.
 
Concluding step: "Solar energy involves everyone". Showing a wide range of potential benefits starting at a single households and ending up with prospects for bigger communities.
 
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