10 new divisions for Siemens
Siemens restructures into 10 new divisions - ixtract condensed the complex profile and statistics of each division into 10 informative cards.
Siemens presents its 10 newly shaped divisions in web and print. ixtract transformed the complex information, ranging from statistics over gross income, profit, employees, sections, headquarters, to highlight projects into a set of cards which make the information easily accessible and comparable.
So much information and so little space - this is how you could summarize our task with the set of cards for Siemens. After collecting all the necessary information from various sources we set the priorities in which everything should be structured. Step by step we went through different versions to explore the different approaches to the layout until we found a fitting solution.
Of course the charts and graphics needed some detailed work as well to fit all the information into the tiny spaces yet still make them easily readable and accessible.
Every division was to be represented by their special highlight, ranging from high tech tools like the mars rover on to buildings and industry parts. From various references we unified the looks and perspectives to create a set of graphics in one visual language.
Now that all elements were done we finalized the details by varying different color-schemes. After all the final set of cards had to work in with the Siemens look, yet still show as a fresh and different approach.
Now that the Cards were done and finished, they were optimized for print-use in the „Siemens-Welt“ magazine and as an animated infographic on the Website. We created an animation for users to flip through the set of cards while each card is animated and built up in front of their eyes. So after many variations and different approaches we concluded that a lot of information on a tiny space is indeed possible.