ixtract | SEO

The hamburg based online marketing agency Second Elements specialized itself on search engine optimization (SEO) and search engine marketing (SEM). So it's daily business to face misconceptions and prejudices when it gets to the point what exactly happens there. Spiced up with a good sense of irony, ixtract gave seven different groups a say, to find out what they think about the topic SEO.

Prejudiced views on SEO
And an attempt to shake them off.
The Hamburg based online marketing agency Second Elements specializes in search engine optimization (SEO) and search engine marketing (SEM). So it's daily business to face misconceptions and prejudice when it gets to the point what exactly happens. Spiced up with a good sense of irony, ixtract gave a say to seven different groups, to find out their attitude towards the work of SEOs.

See the infographic also on the client's page
http://www.second-elements.de/vorurteile-gegenueber-seos/
The final banner graphic.
All seven group characters and their sketchy precursors.
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