Explained Forecast Tool
The market research of PKW.de and how it works
The second-hand car portal PKW.de is one of the top-3 online marketplaces for used cars in Germany. We helped to explain their market forecast tool they offer for their users and which is one key feature of the whole platform. We came up with a lineup of icons, some illustrations of various cars and developed a narrative around abstract algorithms, to get to the point of the mechanism behind it.
See the infographic in full size also on www.pkw.de